Mustang Driven

News, information and my adventures with America's favorite pony car.

Mustang I Concept Promo

This Vintage Ford Mustang I Concept Promo Film Is a Retro-Kitsch Delight [Video]

 Source: Car and driver
If there’s one area where the big three held an undisputed lead in in the postwar-era, it’s the art of self-promotion. Sales were strong and consumer confidence was high, and the industry wasn’t about to let the nation’s voracious appetite for anything automotive go underserved. While auto shows, plus television and print advertising, satiated casual observers, promotional films like this clip covering the vintage Mustang I concept—which we tested back in the day—cropped up to give enthusiasts a deeper take on the subject and offer some behind-the-scenes excitement.
Filmed in-house at Ford Motor Company, the cheese factor is predictably high. But those interested in seeing footage of the craftsmen at Troutman & Barnes—the same company that built the Scarabs for Lance Reventlow—welding up a one-off tube chassis or the stylists in the Ford design studio working with fiberglass will be duly rewarded for their time. Stick around, and you’ll see the completed Mustang I concept parading at Watkins Glen with Sir Stirling Moss, and then hot-lapping at Daytona while Bill France, Sr., looks on in that “old guy in wool suit despite the fact he’s at a racetrack” fashion so typical of the era. It’s pretty spectacular in its naiveté, and that’s a big part of its charm. Heck, we’d watch it multiple times even if it didn’t have a shout out to C/D around the 15:30 mark. Enjoy: